Apparently Mark Cuban is trying to get the UFL off the ground - a possible competitor for the NFL. Frankly I think this is fickle. Even in the last couple years there have been competitor leagues that tried to carve out their niche with a slightly different format intended to attract more viewers. Whether it is sprinting for the ball instead of a coinflip or tinkering with rules like foward progress and out of bounce, few leagues have been able to catch up. And they certainly havent been able to hold their viewers and survive financially.
Despite the fact that football is fast becoming the most popular sport, and one of the most lucrative business ventures, people don't watch arena football, despite ESPN trying to shove it down our throats. Besides, what kind of athlete would want to play in a secondary league that has to bear with the NFL? They might actually be better off playing in Canada or Europe.
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